Matt Lingard’s blog

Power of the Retweet

It’s easy to forget how things are changing. Today I showed a great diagram I’d found to thousands of people!  3 years ago I might have emailed that diagram to a handful of people that I work directly with.

It all began yesterday afternoon when I came across a picture in a report:

There were a couple of retweets immediately  (the re-posting of another person’s tweet to share it with your own Twitter followers).  Then this morning, a retweet by @josiefraser (who has 6000+ followers) initiated several further retweets.

The final results according tweetreach were that a potential 19, 207 people had seen the tweet which compares with the potential 821 followers of my account.  It’s important to stress the potentially here as many tweets pass by in the stream unseen, plus the Twittersphere is full of abandoned accounts & so on. Even so, it’s very different from an email to a closed network.

Tweetreach screengrab (Graph of Tweet 'Exposure')

Looking at the reach of the retweets I was surprised to see how little overlap there is between the networks of those involved.  Of the 19000+ who might have seen one of the 24 tweets only 3285 saw it multiple times.  I’d wrongly assumed that there would be a much larger overlap between the followers of the likes of @josiefraser & @timbuckteeth

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